Advertising has been an integral part of business promotion and marketing. Since eons companies have been using various mode of business promotion, of these, out-of-home or OOH has its place. With the rise of digitization, OOH has also transformed ...

The world of marketing has expanded exponentially with the growth of digital media. Advertising is not just done through traditional mediums. Especially in the ...

OOH (Out of Home) advertising has always been a crucial platform for the marketers throughout the globe. From last few years, OOH has evolved into a powerful advertising medium with which we could do pretty much ...

We all know how the world is getting revolutionized by adopting new technologies. Technologies like Artificial Intelligence (AI), Machine Learning, GPS, IOT, Cloud computing have enabled advancements in traditional technologies. Application of these advance technologies in various fields like advertising and media has befitted both the company and customers...

With the confident utility of data, diverse markets are consciously tweaking the creativity field. The scope of data creativity especially in advertising world has ushered in all time high creative recognition technology and Real-time simulation. The new forms of comprehending visualization in the most visual of media-Digital Out-of- home advertising campaigns (DOOH) and traditional OOH....

We are proud to be recognized as a disruptor and leader in OOH field by Red Herring Asia.
Over the last 24 months we have scaled up fast and secured a leadership position across SEA & India with our innovative products and services being used by some of the Top Most Brands, Advertising Agencies & Media Owners, said Rishabh Mehta, Founder & CEO LOCAD Pte Ltd....

Well it's not that Indian OOH industry alone doesn't prefer change or experimentation, globally, there are many challenges. The nature of challenges may differ from market to market but it’s the same everywhere.
Before getting the science, metrics and analysis into the Indian OOH industry, the industry needs to have a sense of maturity, habit of experimentation and market dynamics to transform...

LOCAD’s platform is a one stop solution for all your advertising needs. It's a hyper local mobile advertising platform across channels for brands and agencies and OOH media companies...