LOCAUDIT is a leading real time monitoring and reporting platform for OOH media, asset owners, site owners, vendors, agencies and brands etc.
Outdoor media remains one of the most effective ways that marketers can reach audiences with a creative visual message and a high degree of frequency. While it therefore still commands a large share of advertisers’ budgets – particularly in hard to reach places where impactful media options are limited – the age-old efficacy question remains: With such significant investment, how can you be sure that you are not only getting what you paid for, but also getting value for money?
The answer is our LOCAUDIT platform, which not only checks if the correct material is properly displayed, but also assesses the condition of the structure and the quality of the advertisement installation, site impact, light visibility, performance of vendors and monitors, time taken to pass, nearby clutter and obstructions. “The photographs, data and location information – collected using our Android app on devices at each site – is uploaded automatically and maintained on our web dashboard so that it can be viewed remotely whenever the client needs to do so.
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