About Plano

OOH Planning Tool - PLANO

Welcome to PLANO, the ultimate data drive Out-Of-Home (OOH) media planning platform designed to streamline media planning across multiple geographical locations. Whether you are a local vendor or a national network, PLANO offers a simple yet powerful solution to optimize your OOH media campaigns.

Inventory Management

1.Comprehensive Database: Access a centralized repository for all your site locations.
2.Real-Time Updates: Get instant updates on site availability and status.
3.Geographical Mapping: Utilize interactive maps for a visual overview of site locations and their attributes.

Data Driven Campaign Planning

1.Targeting and Segmentation: Select sites based on demographic, geographic, and psychographic criteria.
2.Budget Allocation: Manage your budget efficiently across different locations.
3.Performance Forecasting: Use predictive analytics to estimate the impact and reach of your campaigns.

Sales and Booking

1.Automated Sales Processes: Streamline workflows for booking and sales, reducing manual effort.
2.Client Portal: Provide clients with a dedicated portal to view available sites, book spaces, and track campaign progress.
Historical performance data to inform media selection decisions.

Reporting and Analytics

1.Detailed Reports: Generate customizable reports on inventory status, campaign performance, and financials.
2.Data Integration: Integrate with other data sources and platforms for comprehensive analysis.
3.Dashboards: Monitor real-time data and gain insights through interactive dashboards.

Efficiency
1.Time-Saving: Automated processes reduce the time required for inventory management and campaign planning.

2.Reduced Errors: Minimize human errors with automated data entry and management.

Scalability
1.Flexible: Easily scalable to manage an increasing number of sites and campaigns.

2.Adaptable: Suitable for small vendors with a few sites to large vendors managing thousands of locations.

Improved Decision Making
1.Data-Driven Insights: Access comprehensive data to make informed decisions.

2.Performance Tracking: Continuously monitor and optimize campaigns with detailed reporting.

Enhanced Client Satisfaction
1.Transparency: Clients can view available inventory and campaign progress, improving trust and satisfaction.

2.Responsive Service: Faster response times due to streamlined processes and real-time updates.

Use Cases
1.Local OOH Vendors: Simplify the management of a few sites within a city or region.

2.National OOH Networks: Efficiently manage extensive inventories spread across the country.

3.Advertising Agencies: Plan, book, and monitor campaigns for your clients with ease.

4.Large Corporations: Manage internal advertising assets and campaigns across various locations.

Why Choose PLANO?

PLANO is designed to meet the diverse needs of OOH site vendors, offering a robust platform that ensures better resource utilization, improved campaign performance, and enhanced client satisfaction.

Simplify your OOH media planning with PLANO and experience the future of inventory management and campaign optimization.

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