Dynamic. Targeted.
Measurable.
That's pDOOH.
LOCAD helps brands and agencies activate premium programmatic DOOH campaigns through Display & Video 360 (DV360) using supported deal-based buying workflows across connected digital screens.
Live Campaign Overview
Live90K+
Screens Live
1B
Impressions
500M+
Reach
1M+
Engagements
TRUSTED BY LEADING BRANDS & AGENCIES
Built for the Google programmatic ecosystem
Seamless integrations. Verified inventory. Better outcomes.
DV360 Buying
Supported deal-based campaign activation and management.
GAM-Enabled Inventory
Connect compliant screen inventory to Google-served demand.
VAST-Compatible Delivery
Support standard video workflows across screens.
Immediate Rendering
Render ads on-screen instantly for maximum impact
End-to-End Programmatic DOOH Workflow
From deal creation to performance reporting, LOCAD streamlines every step
Deal Creation
Secure inventory with transparent deals inside DV360.
Creative Trafficking
Upload & traffic creatives that meet platform standards
Campaign Setup
Define targeting, budget, daypart, formats & campaign goals
Launch
Go live across premium screens seamlessly
Monitoring
Track delivery & performance in real-time
Reporting
Consolidated reporting on impressions, delivery & CRM
How LOCAD pDOOH Works
Plan smarter. Deliver precisely. Measure everything.
Plan by Geography
Target campaigns across cities, regions and specific screen locations.
Schedule by Daypart
Show the right message to the right audience at the right time.
Choose Screen & Creative Format
Run impactful creatives across any screen type and environment.
Measure in DV360
Consolidate delivery, publisher-impressions and CPM reporting within DV360.
Built for both demand and supply
LOCAD empowers every stakeholder in the programmatic DOOH ecosystem.
For Brands & Agencies
LOCAD helps brands and agencies activate premium DOOH campaigns through streamlined programmatic workflows. From precise campaign planning and creative trafficking to launch, real-time monitoring and transparent reporting, the platform makes it easier to manage and scale campaigns across connected digital screens using DV360.
For Screen Owners & Media Networks
LOCAD supports Google Ad Manager (GAM)-enabled inventory, helping make compliant DOOH placements available to Google-served demand through accurate inventory declarations, VAST compatible implementation and immediate on-screen ad rendering.
Impactful in Every Environment
Shopping Malls
Engage shoppers at key touchpoints inside malls
Airports
Reach high intent travellers before, during and after their journey.
Metro & Rail Stations
Capture daily commuters in high footfall transit zones
Street & Highways
Maximize visibility across busy roads and intersections
Corporate & Offices
Connect with professionals in premium business spaces
From Planning to Performance in 5 Simple Steps
1. Choose Locations
Select screens and locations from our premium DOOH network.
2. Define Audience
Target by geography, audience, daypart, and environment to deliver the right message and content
3. Launch Campaign
Upload creatives and go live across screens instantly and seamlessly
4. Monitor Live
Track campaign delivery in real-time and access performance insights.
5. Measure & Optimize
Analyze results, optimize based on real data and maximize outcomes.
Got a question?
pDOOH, or programmatic digital out-of-home advertising, allows brands to buy and activate digital screen campaigns using data, targeting, automation, and real-time scheduling instead of only fixed manual bookings.
Ready to Activate Smarter pDOOH Campaigns?
Connect with our team to plan, target, and launch impactful campaigns across premium digital screens.